Unfortunately, one thing is clear as we get deeper into 2023, consumers are unsettled by inflation and are changing their shopping behaviors to cope. Unsurprisingly, these are also major issues we see many natural brands taking the lead on, so the future is looking like it’s in good hands. What do Gen Zers care about? New NIQ data confirms that the top 3 concerns for Gen Zers are animal welfare, climate change, and air pollution. NIQ data shows that Gen Zs are more likely to purchase from a certain company if they develop products responsibly and sustainably. Many brands at Expo West are well-aligned with these consumers and have a strong start in this growing area of the market.Īdditionally, some of the biggest proponents pushing change in the natural product market are Gen Z. This is further bolstered by the rise in consumers observing special diets or have food allergies. 67% are avoiding negatives by seeking out products with low- to no-sugar-added, low-carb, or no added hormones. For example, many consumers are prioritizing various wellness claims when choosing food products. Today’s consumers are more clear than ever about what they do and don’t want in their products, so natural brands are working hard to keep pace. Natural brands have been at the forefront of market changes and shifting consumer behaviors for years, and 2023 is no different.
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